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Thoughts on AdWords MCC Account for Clients, with AdWords Account for your Business

So MCC is a pretty cool option when it comes to managing client AdWords accounts, but there seems to be confusion (myself included) about the best way to set everything up when you ALSO want to have an AdWords account to advertise your own business.  From what I can gather there are many ways to make this happen, but here’s one suggested way that does work.  This method assumes that you don’t already have an MCC account setup, and that you don’t have an AdWords account setup for your business.  In theory if you didn’t mind losing your existing AdWords data you could create a new AdWords account and then move forward.  If you already have an AdWords account and you can’t lose the data, there are some workarounds on the Google support forums to try to help you setup an MCC account while keeping your current data.

The Big Picture Here: You are going to create an MCC account to help you manage client AdWords accounts, but you are also going to create an AdWords account that you can use to advertise your own business’ services.  So basically you will have an MCC with a bunch of clients, and your own busisness will be a “client” of yours, as well.

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Top 10 Factors – How to Choose a Search Engine Optimization (SEO) Company

October 5, 2011DavidFeatured Articles, SEO

If you are reading this post then you are well aware that Search Engine Optimization (SEO) can be a critical factor in the success or failure of your website.   While there’s no perfect way to select an SEO company, in this article I’m going to cover the top 10 things one should consider when choosing an SEO Firm to work with.

1. Reputation. Let’s start with the most important consideration first.  If an SEO company comes recommended to you from a friend or a colleague, then it’s a good bet that they will be a good choice.  Naturally it goes without saying that you will favor products and services providers that come recommended,  but you should still do some checking-up on an SEO Company — even one referred by a friend (see more below).

2. Niche. Many SEO firms focus on a specific niche and know their field.  Much of SEO is conceptual, but it helps that your SEO company either has a background in your topic, or has at least worked with other clients in your field.  Your colleague may have referred a great SEO Company to you, but if they have absolutely no experience in your field, then you may be better off with an SEO firm that’s more familiar with your topic (and has proven success with optimizing websites in your field).

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Google Apps – Google Sites: How to Forward Naked Domain with GoDaddy Domain

October 2, 2011DavidGoogle Apps

As you already know, your URL has two possible formats:

www.yourdomain.com and yourdomain.com.

When using Google Sites for your website, setting up the “www” version of your domain is easy and is detailed in the Google Apps setup instructions.  However, Google Sites makes it clear that at the current time you cannot — via Google Apps – get the “non-www” version (or naked version) of your domain to link to your Google Sites website.

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Dropbox: Re-Sync Public Folder – Get Public Folder from Website Back on Desktop

Dropbox is a great tool, but recently I lost the Public folder on my desktop and couldn’t find a way to get it back.   In this article we’ll go over how to recreate a public folder in DropBox and also how to sync back so if you’ve lost your Public folder on your desktop, but you HAVE it on the DropBox website, you can get it back.

1. I Lost My DropBox Public Folder.  How Do I Create a New One?

If you’ve lost your DropBox Public folder (and you are not going to undelete what you’ve lost — e.g. you want to start over with a Public folder or you’ve never had one), then this step is easy.  Simply navigate to your Dropbox folder and create a new folder called “Public”.  Naturally you don’t use the ” ” and you need to make sure that the “P” in Public is capitalized.  That’s it.

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Best Practices – Google Account Setup for Clients for Web Developers and Agencies

September 24, 2011DavidFeatured Articles

In the first article in this two-part series I talked about best practices for setting up Google Accounts for personal use and for business use.  In this second part I am going to discuss best practices for developers and agencies for setting up and managing Google Accounts for their clients. Before you read this article, you may find it helpful to review the first article as this article continues with example scenarios used in the first one.

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Best Practices – Google Account Setup for Individuals and Small Businesses

Google offers a terrific array of products and services, but sometimes it can get confusing about the best way to implement these services, especially if you are a developer or an agency and you want to work with Google services for your clients.  Naturally you want to be able to manage these products for your clients, as this is the reason they’ve hired you in the first place.

In this two-part article I’m going to go through a few scenarios to try to illustrate some best practices about how to setup a Google Account.  This article will cover personal Google Accounts and Small Business Google Accounts, and the second article will talk about best practices for Developers and Agency who want to manage Google products for their clients.

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Lynda.com – Video Bandwith – iPhone, iPad, and Mobile Devices, Oh My!

September 15, 2011DavidUncategorized

Lynda.com is a great service.  Its price of $250/year for the account without the training files, is, in my opinion, a great value.  On the the problems, however, with the service is the amount of bandwidth used by the streaming videos when it comes to mobile devices — specifically personal hotspots and mobile hotspots.

First let me say that I DO very much appreciate the high-quality of the videos when I’m at home using my wired connection or even my wi-fi connection.  The videos are crisp and clear and do not skip.

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How to Wrap Text in Excel: Microsoft Excel Text Wrap

September 8, 2011DavidUncategorized

Wrapping text in an Excel spreadsheet can be helpful with alignment and in making column headings more readable.  Here’s how you do it:

1. Left-click in the cell where you want to wrap the text.

excelSelectCell

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How to Copy/Move Pictures from the Verizon LG Vortex to your PC – (a Micro SD Card)

September 4, 2011DavidDigital Photography

Q: I have a Verizon LG Vortex phone and I want to move my pictures off of my phone to my computer.  How do I make this transfer?

A: There are generally two ways to get images off of your LG Vortex and on to your PC.  Let’s look at each in turn (and if you are not comfortable doing these steps, call Verizon tech support.  You don’t want to make a mistake and possibly lose data).


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How to Insert a Screenshot into an Outlook 2010 Email

August 24, 2011DavidOutlook

Inserting screenshots into an email is a great way to get your point across.  Fortunately, Outlook 2010 makes inserting screenshots pretty easy.

1. Start composing your email and once you are in the body of the email (e.g. you’ve started typing the message), head to the Insert menu and select the “Screenshot” option:

outlookSS1

2. Holding down the Screenshot button will give you a quick look at the open windows.  To select one of these windows for a screenshot, simply click on the window you want to add:

outlookSS2

While the image is selected, you will see some fancy picture border tools at the top of the screen to help you make the picture look a little nicer if you want some effect.  Note also that you can resize this image by clicking on the image, and then dragging on the handles that appear at the edges of the image — in the image below look at the top left for a circle — this is the resizing handle.  Note that to uniformly resize in the horizontal and vertical directions, hold down the shift key while you are dragging the circle).

outlookSS3

3. Now if you want to create a custom screenshot, simply click where is says “Screen Clipping” (see the image in Step 2 above), and you will see crosshairs appear.  The screen will go a little dim after a moment, and you will be able to click and drag the crosshairs to select a part of the screen that will become your screenshot.

So that’s one way to add a screenshot to Outlook 2010.  Happy clipping!