The tried and true Google Analytics 3/UA (universal analytics) that we’ve come to know and love is reaching end of life in July of 2023 (that’s less than a year away). In its place Google has GA4 (Google Analytics 4) and the time to migrate is now.
Here’s what you need to know:
- GA3 will stop recording data in July, 2023 – so after that time you won’t get any new data.
- There are other alternatives to Google Analytics 4 but we recommend that you stick with Google Analytics since most of the website across the planet use it.
- GA4 is very e-commerce oriented and it’s a lot different than GA3, but at its core GA4 serves the same function of GA3, and it’s the recommended approach to website analytics.
If you need a service to help you with the migration, please reach out to our parent company Short Hills Design, as we offer professional google analytics 4 migration services.